By Didi D'Errico (opens in new tab), Vice President of Communications at Zenefits.
Zenefits (opens in new tab), a Cigna + Oscar partner, curates content for managing the modern workforce, empowering businesses to put employees first. We're bringing you some of their articles about the latest news, information, trends, and community.*
Change is scary and uncomfortable. If 2020 has done anything, it's helped (or forced) us to come to terms with change. And perhaps there is no group that's had to shift and change more than the people working to keep America's small businesses afloat.
I had the opportunity this week to talk to Natasha Miller (opens in new tab), the founder and CEO of Entire Productions (opens in new tab), a business that just secured it’s third consecutive INC. 5000 fast-growth award. The brutal irony? This year, that business revenue stream went from multi-millions to ZERO in a matter of weeks.
Natasha took two weeks to grieve the old, and then got right after building the new. She recognized —in the quiet created when her “firehose” of new business requests came to a trickle— a multitude of opportunities not only to improve but to reimagine or “pivot” her business for the better.
