CMS and SBA rebrand ICHRA as CHOICE Arrangements: Here’s what you need to know | hioscar Blog | Oscar
CMS and SBA rebrand ICHRA as CHOICE Arrangements: Here’s what you need to know
CMS and SBA rebrand ICHRAs as CHOICE Arrangements to improve understanding, build awareness, and support wider adoption.
Employee Health BenefitsOscar Insights
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Yesterday, the Centers for Medicare & Medicaid Services (CMS) and U.S. Small Business Administration (SBA) held a press conference (opens in new tab) announcing the rebrand of Individual Coverage Health Reimbursement Arrangements (ICHRAs) as CHOICE Arrangements.
The event was held in Indiana to highlight the state’s 2024 law establishing the nation’s first tax credit for small businesses offering ICHRAs and to encourage other states to consider similar incentives, to increase awareness and uptake of the model.
Qualifying Indiana employers with fewer than 50 employees can receive an ICHRA tax credit of up to $400 per covered employee in the first year and $200 per covered employee in the second. The credit can lower the cost of providing benefits while giving employees more choice over their health coverage. Other states (opens in new tab) including Mississippi and Connecticut recently enacted tax credits. Since 2025, 13 states have considered similar legislation or executive actions on ICHRAs, showing the bipartisan momentum this model has to benefit businesses everywhere.
“Rising health care costs have made the traditional one-size-fits-all approach increasingly difficult for employers and employees alike,” Oscar Health’s VP and Head of Government Affairs, Cathy Grason said. “CHOICE Agreements offer a more flexible path: employers can continue investing in benefits while employees have greater ability to select coverage works for their families, providers, prescriptions, and local market. State interest in CHOICE legislation is an important proof point. CMS and states are showing what is possible when policy and market innovation move in the same direction.”
Thinking about a different approach to health benefits? See how Oscar can help you take the next step. Get started (opens in new tab).
In attendance were CMS Administrator Dr. Mehmet Oz, SBA Administrator Kelly Loeffler, Center for Consumer Information and Insurance Oversight (CCIIO) Director Peter Nelson, and Oscar Health’s Andrew Reeves, VP of ICHRA; Cathy Grason, VP of Government Affairs; and Eric Lail, Director of Public Affairs.
The rebrand aims to make the coverage model easier for employers and consumers to understand by emphasizing employee choice. CMS and SBA simultaneously released new resources explaining how employers can provide tax-free contributions for employees to purchase individual health insurance. The resources highlight benefits including predictable employer contributions, employee plan choice, portability, and flexibility. (View the CMS resources here (opens in new tab) and the SBA resources here (opens in new tab)).
SBA specifically positions CHOICE Arrangements (opens in new tab) as an option for small businesses facing rising group premiums or looking to offer health benefits for the first time. CMS also teased upcoming regulatory activity intended to make CHOICE Arrangements easier for employers to adopt.
“CHOICE Arrangements are becoming a more serious benefits strategy for employers navigating rising health care costs and increasingly diverse workforces,” said Oscar Health’s Andrew Reeves in a LinkedIn post (opens in new tab). “They can be a great choice for employers and when designed thoughtfully, they can create greater predictability for employers and more choice for employees. That thoughtful implementation matters. Contribution strategy, workforce segmentation, local market dynamics, broker guidance, and employee decision all shape whether the model works in practice. CMS’s new resources should help employers and advisors evaluate those decisions more clearly.”
Why it matters
Limited awareness and education about CHOICE Arrangements/ICHRAs have been key barriers to broader adoption. Oscar Health has been working with both federal and state policymakers to elevate these barriers and advocate for solutions that make these arrangements easier for employers to understand and adopt.
The new CHOICE Arrangements rebrand, and the CMS and SBA resources, reflect meaningful progress on a priority Oscar Health champions. Together with state actions to advance CHOICE Arrangements, these developments increase awareness and uptake among small businesses nationwide.
It’s an encouraging step toward a future where affordable, quality, flexible health benefits are within reach for more businesses and workers.