From the grocery store to the doctor’s office: Hy-Vee and Oscar partner to redefine healthcare | hioscar Blog | Oscar
From the grocery store to the doctor’s office: Hy-Vee and Oscar partner to redefine healthcare
The new partnership delivers no-cost care, local access, and everyday wellness perks.
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The new partnership delivers no-cost care, local access, and everyday wellness perks.
For more than a decade, Oscar has been building a better kind of health insurance, one that’s affordable, convenient, and centered on the needs of individual consumers. This fall, we’re bringing that vision to Des Moines, Iowa, through a new partnership with Hy-Vee, a trusted Midwestern brand known for its deep community roots and commitment to quality, value, experience, and service.
Together, we’re launching Hy-Vee Health with Oscar*, an innovative health insurance plan that combines Hy-Vee’s in-store health services and concierge primary care with Oscar’s technology-driven insurance experience. Starting with the Greater Des Moines area, the plan will be available to employers, employees, and anyone looking for health insurance in the individual market starting November 1, 2025, for coverage effective January 1, 2026. Hy-Vee and Oscar plan to bring the healthcare benefit to other markets over time.
For employees who choose Hy-Vee Health with Oscar, this means:
Comprehensive, no-cost primary care – Members get unlimited access to primary care, 24/7 urgent care, labs, x-rays, select medications, and more — at no cost. This service typically retails for about $2,400 annually for a family of four.
Affordable, accessible care close to home – Members have access to top-rated MercyOne specialists, low-cost prescriptions at Hy-Vee pharmacies, and a dedicated Oscar Care Guide team to find the right care, explain benefits, and simplify every step of the healthcare journey.
Everyday savings and wellness perks – Hy-Vee rewards for grocery savings, in-store nutrition support, and more.
"We are shaping the future of healthcare for consumers and employers. Everyone deserves healthcare that is affordable, convenient, and simple." - Mark Bertolini, CEO of Oscar Health.
Building an individual insurance market powered by consumers
For Oscar, the Hy-Vee partnership is part of a broader effort to create a healthcare system that’s responsive to the needs of consumers, not just employers. As a leader in the individual market, we’ve seen how a consumer-driven approach delivers more choice, greater transparency, and lower costs. With this new ICHRA offering, employees can choose the coverage and care that fit their needs, starting with personalized, concierge medicine through Hy-Vee Health Exemplar Care clinics in Des Moines.
The individual market also works for employers. As healthcare premiums continue to rise, shifting to a defined-contribution model like ICHRA helps businesses control costs, reduce administrative complexity, and still offer competitive, high-quality benefits that attract and retain talent, with potential savings of up to 30% compared to traditional group coverage.
"Finding the right healthcare coverage should be as easy as buying milk at Hy-Vee," said Mark Bertolini, CEO of Oscar Health. "We are shaping the future of healthcare for consumers and employers. Everyone deserves healthcare that is affordable, convenient, and simple. Our partnership reflects the innovation we are driving in the individual market to exceed expectations across the country."
“Our mission at Hy-Vee is making lives easier, healthier, and happier – and we are taking that commitment to the next level through our partnership with Oscar,” said Aaron Wiese, President of Hy-Vee. “Together, our teams are bringing a healthcare solution to the greater Des Moines community that meets the needs of every lifestyle and budget.”
*The Hy-Vee Health with Oscar plan is pending regulatory approval. The descriptions of the plan features reflect the filed features of the plan under review by federal insurance regulators.
