*By Christina Newcomb, Senior Product Marketing Manager & Dave Forman, Associate Director Product Marketing at Oscar *
Diabetes is the ultimate behavior change challenge*.
Historically, Oscar’s Product Marketing team has focused on supporting our broader member population with chronic conditions through initiatives aimed at completing key preventive screenings. These initiatives play an important role in what we do for our members, but we felt that there was more we could do to improve their care and experience. Toward the end of 2023, we knew it was time to shake up our strategic approach by transitioning these campaigns from one-off preventive care reminders to longitudinal, segmented, and personalized care journeys powered by our engagement and automation tool, Campaign Builder (opens in new tab).
At Oscar, we define a “Care Journey” as a comprehensive member experience built for condition-specific needs, providing deeper levels of personalization to make messaging more relevant, informative, and actionable for members.
We embody a member-first approach.
In 2022, Oscar conducted a research study of adults with one or more chronic conditions. We found that individuals living with a chronic condition, such as diabetes, seek simplicity. They aspire to navigate their condition with realistic optimism, empowerment, and access to tools that facilitate managing their health within the context of their daily lives**. As their insurance provider, we strive to empower our members to take effective steps to manage their condition, and make the most of their plan benefits. We aim to go the extra mile with communications to our members while maintaining a clear, compassionate, and concise approach to establish trust.
